Brand Story

About Mavex 

Besides the love and passion for medicinal herbs and phytotherapy, they anticipating the need of natural and environmentally friendly cosmetic products are increasing, Katia Palagano and Emanuele Avai, who with over 30 years experience in the world of professional cosmetics, founded MAVEX SA in beautiful city Lugano Lamone, Switzerland in 2009. The adventure began with a refined foot spa treatment with Alpine Herbs and Salt Crystals from the Swiss Alps, which immediately opened the doors of the best spas around the world. Afterwards, the launch of a real technological innovation that revolutionized the pedicure profession: the treatment, which, despite countless attempts of copying it, over 10 years of undisputed success, it remains the uncontested leader in the world. Highly effective professional products and treatments provide high level results, true sensory emotions designed for the most aspiring customers. MAVEX grown exponentially in just few years. Our head-to-toe skincare
products are widely used by beauty salons and spas among those of world best hotels nowadays. Numerous awards and recognitions received internationally proven MAVEX outstanding quality and innovation.


This is what we do every day at MAVEX. We work to capture the marvels of the Swiss Alps to delicately nourish the purity of your skin.





The beginnings of Mavex Treatments

Swiss Alpine Herb SPA Products

The adventure began with a refined foot spa treatment with Alpine Herbs and Salt Crystals from the Swiss Alps, which immediately opened the doors of the best spas around the world to the MAVEX Switzerland brand.

Revolution in the world of Pedicure

Complete foot care routine

After a short time followed the launch of a real technological innovation that revolutionized the world of professional pedicure: the Calluspeeling® treatment, which, despite countless attempts of copying it, after more than 15 years of undisputed success remains the uncontested leader in the world.

Beauty Skincare: Feet, Face and Body

The ideal mix of nature and effectiveness for the skin

Strong of the success obtained with the first products and understood that the need for naturalness associated with high performance and high-end products was the right way, new professional lines were developed, face and body.

 

Highly effective professional products and treatments able to give high level results, true sensory emotions designed for the most demanding customers. In the wake of an undisputed success, in a few years the brand has grown exponentially. MAVEX products are used today by beauty centers and spas of the best hotels around the world, a clear sign of the undisputed success of a strong and innovative brand that has been able to stand out above all for quality and innovation, and the numerous awards and recognitions received internationally are proof of this.

A BEAUTIFUL STORY. BE PART OF IT.